Carbonite inc8/4/2023 ![]() Says Weiss, “We expect to see increased agility as we move all our business onto Zuora. Zuora has allowed us to enable standard customer features that our legacy home-grown system could not provide.” With initial migration under way, they’re already seeing significant business benefits, according to Weiss, including “a dramatic drop in the amount of manual intervention and simplified revenue recognition process. We want all transactions flowing through the same financial back-end,” says Weiss. “Ultimately our goal is to migrate all of our order transactions through Zuora, regardless of whether it’s for consumer or business, and regardless of channel: direct, reseller, MSP. They did a deep-dive technical and functional evaluation and found Zuora to be the best fit, in particular Zuora’s ability to support both ecommerce and traditional quote-to-cash through a reseller channel, tight synchronization with Salesforce, and the quality of Zuora as an organization. ![]() These initiatives led Carbonite to Zuora. Offer new products and tech, capitalizing on higher growth areas. Expansion into the addressable market.Quickly go to market in terms of pricing, packaging, and bundling to cross market their wide portfolio of products into their install base. Get more out of existing partners and channel communities from acquisitions: more MSPs (Managed Service Providers) to sell higher-priced solutions. “One Carbonite” - Streamline their business and boil it down to a single tech platform.They needed a solution to support their core business initiatives, namely: “Our legacy financial processes were disconnected and labor intensive,” says Irwin Weiss, Vice President Information Technology at Carbonite. They were at a crossroads with their home-grown billing system, ten years in the making. But this growth through acquisition also left them with redundant systems and inefficient subscription management processes. These acquisitions cemented Carbonite as a one-stop-shop for data protection and propelled their transition from a primarily B2C business to B2B. One year later, Carbonite expanded into enterprise-grade solutions with high availability technology through the acquisition of DoubleTake. In early 2016, Carbonite acquired EVault products, adding hybrid backup and disaster recovery services for larger businesses to their portfolio. Carbonite began in 2005 as the answer to the question: "Why can't there be an easy and affordable way to backup files online?" Originally a company serving homes and small businesses, today almost 70% of Carbonite’s revenue comes from business customers and 30% from consumers.
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